Divide the market into workable market segments -- age, income, product type, geography, buying patterns, customer needs, or other classifications. Define your terms, and define your market. Segmentation can make a huge difference in understanding your market. For example, when a local computer store business defines its customer segments as "high-end home office" and "high-technology small business," its segmentation says a lot about its customers.
The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. In the third month of our plan, we will move into a leased office space and hire a second technician.
As sales increase, we will hire additional personnel. In town, the majority of potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up. PC Repair will offer an affordable, on-demand service for these customers. We can also offer maintenance agreements that generate additional monthly income.
Market research indicates there is an abundance of business for a small company such as PC Repair. We are also seeking a short-term loan, to be secured with the owner's home equity, and repaid within three years.
To reach these goals, we will use an aggressive advertising campaign to exploit our competitors' weaknesses. Our customers will always receive one-on-one personal attention at a very affordable price.
Our customers will receive the highest quality of customer service available. Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgement to solve customers' problems.
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PC Repair is a new computer consulting, repair, and maintenance business, offering on-site diagnosis and repair to . Computer Repair Business Plan Template Market Analysis Summary Sample [Company Name]’ current market is local and includes the entire population of people in the Pickerington, OH area as well as metro Columbus, OH who are in need of affordable technology equipment, accessories and repair services.
PC Repair computer repair business plan market analysis summary. PC Repair is a new computer consulting, repair, and maintenance business, offering on-site diagnosis and repair to small businesses and home PC users/5(76).
The market segmentation concept is crucial to market assessment and market strategy. Segment the Target Market in Your Business Plan. When I was consulting for Apple Computer in the mid. Free Computer Repair Service Business Plan For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. 10 smart tips that will help you start and grow your computer repair service.
Starting a Business Starting a PC Repair Business If you decide to target .