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Enterprise Innovation All too often, hastily planned brainstorming sessions bring up a lot of good ideas that somehow never get used, while the boring kinds of ideas you are trying to get away from seem to be used again and again. One reason for this is the lack of an innovation plan, according to Jeffrey Baumgartner.
How often have the creative ideas of the brainstorming session been implemented? All too often, hastily planned brainstorming sessions bring up a lot of good ideas that somehow never get used, while the boring kinds of ideas you are trying to get away from seem to be used again and again.
One reason for this is the lack of an innovation plan. I am not talking about a grand plan for your entire corporate strategy. Rather, I am talking about developing an innovation plan for a single issue or project.
If you want to maximize the creativity of the ideas you generate and ensure the best ideas are implemented, you need an innovation plan.
As this article will describe the Innovation Plan, you may want to download it now as a reference. Imagine you are a product manager at a mobile telephony company and want to introduce new services to your clients.
Do you want to develop new revenue streams for your company or do you want to add additional free services? Or should determining the target group be part of your goal? Finally, be sure you express the goal in a way that is clear to everyone on your team. You also need to establish how far you will take the innovation.
Are you simply preparing a proposal for management or will you be responsible for the entire project life-cycle or does the limit of your responsibility fall somewhere in between? Once the goal is stated, you should also consider several other issues: Who will participate in your innovation plan?
Can you solicit ideas from the entire organization or will you be restricted to a specific project team? Who can you call upon for evaluation and pre-implementation? What is the budget for capturing and developing this idea? What resources will be available for capturing and developing this idea?
What tools do you need? Can you hire facilitators or an ideas campaign tool? Can you hire facilities for brainstorming? What internal resources will be available to you? How much time do you have to capture and develop your ideas.
You might want to offer a small reward for the best ideas. One well known company offers small cash rewards and dinner coupons to people who contribute exceptional ideas.
Others offer gifts, points or recognition.
If you like to push the envelop and have fun, consider adopting a theme for this innovation plan. Themes are not necessary, but can be an effective means of focusing creativity in new ways and tying together various aspects of an innovation plan.
|A Process for Innovation Planning | Innovation Management||Ideation occurs in the middle of the disciplined innovation process, which we present in this chapter.|
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In other words, you would use amusement parks as a metaphor when generating ideas, implementing ideas and even naming new services that you devise. Idea-generation methods Now, you are ready to plan how you will generate ideas.
Brainstorming, in a nutshell, is getting a group of people together in a space and shouting out ideas for a limited time period. An ideas campaign usually lasts from two to six weeks. Experimentation is basically a matter of putting together various configurations and seeing how they work.
Experimenting would not be an effective approach for our mobile telephony company example of developing a new service. On the other hand, if the innovation plan was about improving the efficiency of sending multimedia data across a GSM network, experimenting would probably be an important part of your innovation plan.
Other approaches to ideation can include outsourcing creativity to another company, buying the rights to an established idea or buying a company that has innovative products you would like to be able to offer your customers.INNOVATIVE ENTREPRENEURSThe primary value of your business plan will be to create a written outline that evaluates all Documents Similar To Innovative Business Plan.
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