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The athletic footwear is highly dependent on fashion trends, customer preferences and other fashion-related factors. Basketball Shoe Segment One of the key drivers of strength in the U.
According to the research firm SportsOneSource, basketball footwear sales grew by 25 percent during the 12 months ended March 31, Analysts, however, are concerned about future industry growth, which in the past years was driven by footwear producers introducing new colors and materials to the market.
A major concern is that markets other than basketball remain flat, and basketball-driven growth declines in the near-term. Running Shoe Segment The market for running shoes appears to be shifting towards higher-quality specialty goods.
Manufacturers acknowledge strong demand for lightweight, performance-geared running shoes, but running shoe sales at mall-based retailers such as Footlocker and Finish Line have been flat.
However, growth at specialty running-shoe stores based outside of shopping malls has been stronger, benefiting from a captive market comprised of dedicated runners. Runners now accept a faster replenishment cycle for running shoes, which translates into higher sales for producers.
At the same time, several large producers are expected to bring new products to market during calendarwhich many expect to moderately boost sales. China Market Global consumer products manufacturers have long seen China as the most important market for carving out retail space to attract its growing consumer base flush with increasing discretionary income.
Foreign athletic shoe companies faced a setback in China when in famed former Olympian Li Ning formed an athletic shoe company, also named Li Ning, which quickly became a significant competitor within China, although its fiscal operating results were poor.
Most analysts expect the Chinese market to pick up in the near term as retailers clear out old inventories and introduce trendy new products that compete well with Li Ning products. Domestic Outlook The U.
Future expectations are mixed as different retailers have applied varying strategies to the various shoe groups with different levels of success.
Basketball brands associated with top athletes should be able to sustain higher prices going forward. Producers are currently responding with new styles and colors. Overall, domestic athletic shoe sales should benefit from strong pricing carrying over from fiscaland continued demand for new technologies, neon colors and retro styles.Basketball Shoe Segment.
One of the key drivers of strength in the U.S. market is basketball-driven sales growth, which was particularly strong during fiscal Key Success Factors Recommendations Movie Theater Industry Analysis Alan Ahmatovic, Robert Albert, Barbara Chavez, Laura Konya, Sean Mottles Find "Your" Market Personalizing the theater by knowing the crowd Database with revenue information on previously exhibited films.
A PESTEL/PESTLE Analysis of Nike Inc. identifies key issues that the company must include in its strategic formulation. To maintain its position in the athletic shoes market, Nike Inc., must address the opportunities and threats based on the external factors that .
Nike/Adidas: Key factors that influence success of Nike and Adidas, Swot Analysis. Words | 9 Pages Brand awareness is one of the biggest assets that athletic shoe companies as Nike, Adidas, Reebok, Fila can have. Given that market leaders have a high market share and thus the profitability that goes with it, it is natural to question whether the share and profitability ratio shifts from industry to industry.
Key Success Factors allow a company to defend against high power threats to profit and satisfy consumer demand (Young). Low internal cost is a key success factor that a company must be strong on when competing in the footwear manufacturing industry.