Sun microsystems strategic positioning

Hardware[ edit ] For the first decade of Sun's history, the company positioned its products as technical workstationscompeting successfully as a low-cost vendor during the Workstation Wars of the s. It then shifted its hardware product line to emphasize servers and storage.

Mirage Networks "I wanted to write and thank you on behalf of Mirage for the work you did for us over the last several months.

Your professionalism, attention to detail and experience were instrumental in the success of the project. Your help in creating and executing a strategy that worked; to help stabilize and build trust in the relationship with clear, methodical and unemotional contact and communication with our partner; to help create the right pressure to drive the discussion to a negotiation; and to provide insight into negotiation strategies were all instrumental in our success.

I know you will agree that this was one of the more challenging projects either of us has seen, and I hope that you found the experience and results personally rewarding. Of I can provide a reference for you in the future with any prospective clients, please do not hesitate to call on me.

I look forward to working together again in the future. Silicon Graphics "I worked with John Soper while I was in in the applications marketing group, where he focused on our development strategy, and later laid the foundation for the company's emerging Linux alliances group.

I relied heavily on John's negotiating skills. He successfully resolved a number of critical issues with strategic partners, as well as bringing in key Linux partners. Business Logic Systems "New Paradigms Marketing helped us meet our goals where other consultants stalled.

Sun microsystems strategic positioning

BLS had great technology patents and a powerful vision. What we needed was a clear business plan to take it market. Under his leadership, they quickly demonstrated the ability to think outside the box, visualize trends, and find new ideas for markets, products and business opportunities.

This, coupled with tactical savvy and the ability to put together and execute practical business plans, gave us the help we needed.

As a result we were able to productize our technology, and build a prototype demo for investors.

Sun Microsystems - Wikipedia

We also achieved clarity on our initial target market in financial services, and our positioning. What we received was excellent and fresh perspectives on how to increase our sales. We also relied on them to implement these plans by negotiating and managing third party relations - challenging tasks which they successfully handled with a great deal of skill and experience.Which strategy refers to the creative approach used throughout a campaign, which should flow from the brand's positioning statement?

message strategy Sun Microsystems tells its employees that whether in the actual or virtual world, their interactions and discourse should be respectful and professional.

SUN MICROSYSTEMS: STRATEGIC POSITIONING Susan L. Elvins National American University History, Strategy, International Abstract This thesis will discuss the corporate strategy of Sun Microsystems and the multiple issues they have faced both domestic and internationally.

This case Sun Microsystems, A Case of Missed Opportunities focus on Sun Microsystems started its operations in , with an office in Santa Clara, USA. Sun's biggest break came in , with the development of Java, a universal software program that enabled its developers to write a program in one language that could be run on any platform.

Sun Microsystems - Wikipedia

MNGT ch exam 2. STUDY. PLAY. Porter, firms face hypercompetition because they rely too much on _____, which leads to a failure of distinct strategic positioning for the individual firm.

Imitating one another a software company, acquired Sun Microsystems, a hardware company. Around the same time, Dell purchased Perot Systems, and. SUN MICROSYSTEMS: STRATEGIC POSITIONING Susan L. Elvins National American University History, Strategy, International Abstract This thesis will discuss the corporate strategy of Sun Microsystems and the multiple issues they .

Sun microsystems strategic positioning

Sun Microsystems, Inc. was an American company that sold computers, computer components, On January 22, , Sun announced a broad strategic alliance with Intel. Sun's positioning includes a commitment to indemnify users of some software from intellectual property disputes concerning that software.

It offers support services on a.

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